Colour has a much stronger effect on your perception than you realise - but magazine and newspaper designers certainly understand how to take advantage. Here, creative director Ash Gibson gives his insights on how colour is used in print, based on many years working across some of the UK's leading brands.
For more advice on transforming your business, visit HP BusinessNow
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Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
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Political cartoons for September 12Cartoons Saturday’s political cartoons include ethics, the Bers, and more
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Beetroot dip (mutabbal shamandar) recipeThe Week Recommends Bright and bold in colour and flavour, this dip is a must-have
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‘To the victor the spoils’: Trump’s Venezuelan oil grabIn the Spotlight The president has claimed the deal is the biggest in history, but Venezuelans fear the country is becoming ‘51st state in all but name’
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Tokenmaxxing: the AI workplace trend pushing rapid integrationThe Explainer Companies are gamifying AI utilization and spending thousands in tokens weekly
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The executive style guidefeature Want to stand out from the business crowd? Here's all the kit you need.
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Seven ways to reduce stress in your officefeature You can’t completely remove it from your life, but there are some easy ways to relieve it…
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Hello Fresh: The transformation beginsfeature New offices and a wealth of new IT from HP for Hello Fresh.
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Controversial Colour Branding Decisionsfeature Scott King and Russell Jones from Condiment Junkie discuss how some brands have decided to swim against the tide with their colour choices.
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How do you design a computer?feature Lead designer of HP, Chad Paris, explains how new computers are brought to life
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The story of printfeature Printing has come a long way since its origins. Here we map out the story of print past, present and future
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Tribal Coloursfeature Colour has been used for centuries as a means to communicate where we belong, finds Stuart Andrews
