Kanye West kicks off his Gap deal by selling 1 jacket
Kanye West is kicking off his 10-year Gap deal on his birthday — though at the moment, his highly-anticipated line with the retailer consists of only one product.
Gap on Tuesday revealed the first item as part of its major deal with West's Yeezy: a recycled nylon jacket that costs $200, Bloomberg reports.
This comes after Gap entered into a major deal with the rapper in June 2020, teasing that a Yeezy Gap line would launch in 2021 and promising he was "poised to disrupt retail" with it. Gap said the new line would deliver "modern, elevated basics for men, women and kids at accessible price points." But while a full Yeezy line has been highly anticipated, only one item, this blue jacket, launched on Tuesday.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
According to Bloomberg, it still isn't clear when the entire Yeezy Gap line will make its debut, though GAP's CEO previously eyed the second or third quarter of the year. Pre-orders for the jacket, which won't ship until the fall, sold out within a few hours, CNBC reports. "The duo is likely using the jacket's debut as a way to gauge consumer interest in the collaboration," CNBC writes. "Floating projections" of the jacket will appear at locations in New York, Chicago, and Los Angeles, CNN reports.
West was previously spotted wearing both a strange face covering and this blue jacket in Los Angeles last week, as Page Six reported, even though it was a hot summer day with temperatures that reached into the 80s.
Update 1:30 p.m. ET: A representative for the line said the jacket is still available for pre-order, not sold out as some customers were told on the Gap website.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Kate Summerscale's 6 favorite true crime books about real murder cases
Feature The best-selling author recommends works by Helen Garner, Gwen Adshead, and more
By The Week US Published
-
Team of bitter rivals
Opinion Will internal tensions tear apart Trump's unlikely alliance?
By Theunis Bates Published
-
6 elegant homes in the Mediterranean style
Feature Featuring an award-winning mansion in Colorado and an Alhambra palace-inspired home in Washington
By The Week Staff Published
-
Quincy Jones, music icon, is dead at 91
Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
By Peter Weber, The Week US Published
-
OJ Simpson, star athlete tried for murder, dead at 76
Speed Read The former football hero and murder suspect lost his battle with cancer
By Rafi Schwartz, The Week US Published
-
Momofuku's 'Chili Crunch' trademark uproar
Speed Read The company's attempt to own the sole rights has prompted backlash
By Rafi Schwartz, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published