Art may be created in studios, but it lives in the homes and offices of those who love and buy it.
This weekend, the Soho Fluorescent festival will throw open the doors of businesses and spaces in the centre of London for an open-house festival to show off artwork in its native habitat.
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Curated by Helen Ratcliffe and Alan Smith of Allenheads Contemporary Arts (www.acart.org.uk), the festival will let people see new works in a range of unusual places in Soho this weekend, 4 and 5 July. The venues, which include public lobbies, boardrooms and rooftop gardens, will be open from noon until 7pm on Saturday and noon until 5pm on Sunday.
The image above is called Letter to the Tzar, and is a 2015 work by Inga Loyeva. According to Soho Fluorescent, Loyeva "is fascinated by the transnational waves of people taking to the streets en masse in clashes of national and political identity since the beginning of the Arab Spring in 2011". As a Ukrainian by birth, her work has taken on an added political dimension since fighting broke out on the border between Ukraine and Russia.
For more information on the festival and the artists involved, visit sohofluorescent.com
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