Pens salesman Jack Fincham and Danny Dyer’s daughter Dani are sharing £50,000 in prize money after winning Love Island 2018 - but they are expected to earn far more now they have left the villa.
In fact, the Essex couple could become millionaires, celebrity PR Rob Cooper tells the Daily Mirror.
“If they’re canny with their media strategy, a combination of personal appearances, sponsorship deals and glossy magazine interviews could net them a whopping seven figures,” says the newspaper.
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Cooper describes Dani as “one of the most relatable female personalities on television” and notes that the public “are totally convinced they are the real deal”.
According to The Sun, the couple, who are planning to move in together, have already been approached by ITV2 producers to star in a three-part reality spin-off about their post-Love Island life.
And bookmakers Coral are offering 2/1 odds on a “whirlwind engagement” this year.
It’s not just the winners of the reality TV show who stand to cash in. Contestant Rosie Williams has revealed that she is making money from Instagram posts and attending events.
The newly qualified solicitor told the BBC: “For me, I went from a job I studied eight years to achieve, to this. I’ve made my year earnings in a month… and that’s a big achievement.”
Meanwhile, Megan Barton Hanson is said to have had modelling offers flooding in, with high-street brands and fashion boutiques lining up to sign her.
Nevertheless, the islanders would be wise to learn from their predecessors. Zara Holland, from Love Island 2016, has spoken about the depression and anxiety she has suffered since leaving the show, while Sarah Goodhart from Geordie Shore has warned that reality TV stardom doesn’t always bring cash rewards.
Goodhart told Newsbeat: “I just thought I was going to be rich. It was the opposite. I put myself in debt.”
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