Skoda launches radical online showroom
Live video feed guides customers through car specs and configurations
Skoda has unveiled a radical virtual showroom that allows buyers to view cars through a live video stream.
Customers who visit the company's website and select either the Kodiaq SUV or Octavia, will be given the option to request a live online tour, during which a salesperson will answer questions and help configure their vehicle of choice.
Jonathan Harris, head of retail concepts at Skoda, said the link was a response to the growing number of car buyers who are "doing their research online ahead of going to the showroom".
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
He added: "This is an important step for the brand and the future of automotive retail and how we interact with customers."
Only three live tours can be run at the same time as there's limited space in the studio used, Autocar says. Customers who find the tours are full can request a call-back for a later time slot.
Skoda "quietly" launched the service a month ago before its official unveiling today, adds the magazine. It has already been used by 184 customers – 71 of whom have "gone on to buy a Skoda model".
Harris also told Autocar that the online sales platform has room to expand if demand was there, with the potential of making the whole Skoda line-up accessible through live video.
Skoda's online showroom can be accessed through its website and is available for its Kodiaq SUV and Octavia Estate.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - November 3, 2024
Cartoons Sunday's cartoons - presidential pitching, wavering convictions, and more
By The Week US Published
-
Why Man United finally lost patience with ten Hag
Talking Point After another loss United sacked ten Hag in hopes of success in the Champion's League
By The Week UK Published
-
Who are the markets backing in the US election?
Talking Point Speculators are piling in on the Trump trade. A Harris victory would come as a surprise
By The Week UK Published
-
Škoda Karoq review: what the car critics say
feature The Karoq balances comfort with sportiness and is as comfortable and fun as ever
By The Week Staff Published
-
Škoda Fabia review: what the car critics say
feature This fourth-generation Fabia is more aerodynamic and economic than its predecessor
By The Week Staff Published
-
Land Rover Adventure Moab: navigating Hell’s Revenge
The Week Recommends Fergus Scholes gets behind the wheel on Land Rover’s Adventure Travel Moab experience for an exhilarating off-road driving holiday
By Fergus Scholes Last updated
-
The ten best new cars of 2019: Honda e, Porsche Taycan and more
The Week Recommends Carmakers launch spate of electric cars and SUVs, while a Japanese icon is back
By The Week Staff Last updated
-
Volkswagen ID.4 2021: first image, plus battery range, release and price
The Week Recommends German car giant’s second mass-production EV set to take on Tesla Model Y
By The Week Staff Published
-
LA Auto Show 2019 review: VW ID Space Vizzion, Ford Mustang Mach-E and more
The Week Recommends Carmakers have started unveiling their latest offerings. Here are all the big announcements so far
By The Week Staff Last updated
-
Land Rover Defender SVR 2021: design rumours, plus engine specs and release
In Depth British marque is already working on a hot version of its reborn off-roader
By The Week Staff Published
-
Audi SQ7 vs. SQ8 twin test: what sets the flagship SUVs apart?
The Week Recommends The Week Portfolio reviews the German carmaker’s latest sporty crossovers
By The Week Staff Published