Apple AirTags: the benefits and risks

Critics say the small tracking devices can be ‘as creepy as they are helpful’

Apple AirTag with Leather Key Ring 
(Image credit: Apple)

For people who are always losing the keys, phone and the like, Apple’s AirTags appear to be a smart solution.

The small, circular tracking tags can be attached to personal items and send out a Bluetooth signal that can be detected by nearby devices. As Apple has explained, “if a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it”.

At £29 for a single AirTag, or £99 for a pack of four, the lightweight metal trackers are a “costly accessory”, said TechRadar. But they’re “an invaluable and easy-to-use tool for reuniting you with your misplaced possessions”, the tech site concluded in a four-star review shortly after AirTags were launched in the UK last April.

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Since then, however, the devices have been linked to a range of nefarious practices – prompting The Washington Post to warn that AirTags can be “as creepy as they are helpful”.

‘Stalked for five hours’

Sports Illustrated Swimsuit model Brooks Nader has claimed that she was stalked for five hours via an AirTag during a night out with friends in New York City.

According to Nader, someone secretly attached the tracker to her coat while she was at a bar in the TriBeca neighbourhood last January. In a series of posts on social media, she said that she only realised her movements were being tracked when a notification on her phone informed her that an unknown item had been “moving with her for a while” and that “the owner could see its location”.

The model told the Daily Mail that she had gone public about her experience in order to “raise awareness and encourage ladies to look out for this notification and keep their belongings close, especially when out and about”.

‘Surreptitiously’ stuck to cars

The Washington Post reported in December that police in the York Region of Ontario in Canada had reported five incidents since September alone where AirTags were found “surreptitiously” stuck to expensive cars, “presumably so they could be tracked and stolen later”.

Similar reports had emerged from police in US states including Michigan and Atlanta, the paper said.

Some authorities “have begun to take a closer look at the threat posed by AirTags”, said The New York Times. The paper reported that police in the New York town of West Seneca Police Department had “warned its community of the tracking potential of the devices after an AirTag was found on a car bumper”.

Apple versus Android

Another criticism levelled against AirTags is that they put Android users at a disadvantage. When using an Apple product, “built-in tools make it relatively simple to spot an AirTag on or near you”, said The Washington Post. “But if you are one of the millions of people who own and use Android phones, finding an AirTag that’s too close for comfort can be harder than it should be.”

In a bid to address the problem, Apple launched a new Android app last month called Tracker Detect that can scan for and alert the user about nearby “unknown” AirTags. And if the detected tracker moves with the user for more than ten minutes, a sound can be played on the detected device to help them locate it.

“Tracker Detect gives Android users the ability to scan for an AirTag or supported Find My enabled item trackers that might be travelling with them without their knowledge,” an Apple spokesperson told TechCrunch.

But critics of the app point out that Android users “have to be vigilant enough to download it and proactively use it”, said The New York Times. Apple declined to tell the newspaper whether it was working with Google on technology that would allow Android phones to automatically detect AirTags.

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Kate Samuelson is the newsletter editor, global. She is also a regular guest on award-winning podcast The Week Unwrapped, where she often brings stories with a women’s rights angle. Kate’s career as a journalist began on the MailOnline graduate training scheme, which involved stints as a reporter at the South West News Service’s office in Cambridge and the Liverpool Echo. She moved from MailOnline to Time magazine’s satellite office in London, where she covered current affairs and culture for both the print mag and website. Before joining The Week, Kate worked as the senior stories and content gathering specialist at the global women’s charity ActionAid UK, where she led the planning and delivery of all content gathering trips, from Bangladesh to Brazil. She is passionate about women’s rights and using her skills as a journalist to highlight underrepresented communities.

Alongside her staff roles, Kate has written for various magazines and newspapers including Stylist,, The Guardian and the i news site. She is also the founder and editor of Cheapskate London, an award-winning weekly newsletter that curates the best free events with the aim of making the capital more accessible.