Boris Johnson’s challenge to win over ‘Waitrose woman’

Downing Street faces test to prevent Liberal Democrat surge across ‘Blue Wall’

Boris Johnson
(Image credit: James Glossop/WPA Pool/Getty Images)

As pressure mounts on Boris Johnson in the wake of the Partygate scandal, No. 10 is reportedly targeting a specific demographic to keep the PM in office: “Waitrose woman”.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up