Americans are reportedly more excited to watch women's Olympics events than men's

Tokyo Olympics logo.
(Image credit: PHILIP FONG/AFP via Getty Images)

The Tokyo Olympics are just a few weeks away, and American excitement — particularly as it relates to Simone Biles — is palpable, according to a new survey from Adweek and Morning Consult.

The 52 percent of survey respondents who plan to watch this year's games are most looking forward to women's gymnastics, results show. What's more, respondents showed a general preference for women's events over men's, "despite the fact that more people watch men's sports outside the Olympics," Adweek reports.

For example, 59 percent, 50 percent, and 47 percent of viewers report interest in women's gymnastics, aquatics, and track and field events, respectively, while 46 percent, 48 percent, and 45 percent are interested in the same events for men. And, when broken down further, women are less interested in watching "certain men's sports during the games," despite both men and women reporting interest in popular women's events.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Overall, Adweek reports, the gender gap among Olympics viewers is "relatively wide" — 58 percent of male respondents plan to watch this year compared to 47 percent of females.

Adweek and Morning Consult surveyed 2,200 U.S.-based viewers in early July. See more results at Adweek.

To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Brigid Kennedy

Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.