Americans are reportedly more excited to watch women's Olympics events than men's
The Tokyo Olympics are just a few weeks away, and American excitement — particularly as it relates to Simone Biles — is palpable, according to a new survey from Adweek and Morning Consult.
The 52 percent of survey respondents who plan to watch this year's games are most looking forward to women's gymnastics, results show. What's more, respondents showed a general preference for women's events over men's, "despite the fact that more people watch men's sports outside the Olympics," Adweek reports.
For example, 59 percent, 50 percent, and 47 percent of viewers report interest in women's gymnastics, aquatics, and track and field events, respectively, while 46 percent, 48 percent, and 45 percent are interested in the same events for men. And, when broken down further, women are less interested in watching "certain men's sports during the games," despite both men and women reporting interest in popular women's events.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Overall, Adweek reports, the gender gap among Olympics viewers is "relatively wide" — 58 percent of male respondents plan to watch this year compared to 47 percent of females.
Adweek and Morning Consult surveyed 2,200 U.S.-based viewers in early July. See more results at Adweek.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.
-
The Spanish cop, 20 million euros and 13 tonnes of cocaine
In the Spotlight Óscar Sánchez Gil, Chief Inspector of Spain's Economic and Tax Crimes Unit, has been arrested for drug trafficking
By The Week UK Published
-
5 hilarious cartoons about the rise and fall of Matt Gaetz
Cartoons Artists take on age brackets, backbiting, and more
By The Week US Published
-
The future of X
Talking Point Trump's ascendancy is reviving the platform's coffers, whether or not a merger is on the cards
By The Week UK Published
-
Europe roiled by attacks on Israeli soccer fans
Speed Read Israeli fans supporting the Maccabi Tel Aviv team clashed with pro-Palestinian protesters in 'antisemitic attacks,' Dutch authorities said
By Peter Weber, The Week US Published
-
New York wins WNBA title, nearly nabs World Series
Speed Read The Yankees with face the Los Angeles Dodgers in the upcoming Fall Classic
By Peter Weber, The Week US Published
-
Caitlin Clark the No. 1 pick in bullish WNBA Draft
Speed Read As expected, she went to the Indiana Fever
By Peter Weber, The Week US Published
-
South Carolina ends perfect season with NCAA title
Speed Read The women's basketball team won a victory over superstar Caitlin Clark's Iowa Hawkeyes
By Rafi Schwartz, The Week US Published
-
Iowa's Caitlin Clark breaks NCAA scoring record
speed read College basketball star Caitlin Clark set the new record in Iowa's defeat of Ohio State
By Peter Weber, The Week US Published
-
Eight-year-old Brit Bodhana Sivanandan makes chess history
Speed Read Sivanandan has been described as a 'phenomenon' by chess masters
By Sorcha Bradley, The Week UK Published
-
Watch Simone Biles win her record 8th US gymnastics championship
Speed Read
By Peter Weber Published
-
Spain beats England 1-0 to win its first Women's World Cup
Speed Read
By Justin Klawans Published