How much should you spend on holiday gifts?

Let your personal budget be your guide

Young woman sitting her desk with a Christmas tree in the background, head in hand, contemplating her finances during the holidays.
'10% of consumers expect to draw from their emergency fund to buy gifts, and 9% will prioritize gifts over household bills'
(Image credit: fotostorm / Getty Images)

Gift-giving can feel like a difficult needle to thread. On the one hand, you want to be generous and give a gift you know the receiver will cherish. On the other, you have your own budget to contend with, along with any constraints that may bring.

In trying to find the right balance, many err on the side of overspending. "Roughly 10% of consumers expect to draw from their emergency fund to buy gifts, and 9% will prioritize gifts over household bills such as utilities and debt payments," said CNBC, citing a NerdWallet survey. "Almost half of shoppers will fund this year's spending with loans or credit cards," the outlet added, citing a recent survey by professional services firm EY.

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Becca Stanek, The Week US

Becca Stanek has worked as an editor and writer in the personal finance space since 2017. She previously served as a deputy editor and later a managing editor overseeing investing and savings content at LendingTree and as an editor at the financial startup SmartAsset, where she focused on retirement- and financial-adviser-related content. Before that, Becca was a staff writer at The Week, primarily contributing to Speed Reads.