The Democrats' new cult of the popular

Why 'talk about popular issues' is not the magic answer the party is looking for

A person talking in poll numbers.
(Image credit: Illustrated | iStock)

How should the Democratic Party position itself to win? One option embraced by a faction of the party is to become "shorpilled," referring to the contrarian data guru David Shor. He advocates a position that writer Aaron Freedman intelligibly dubbed "survey liberalism," which Shor has explained this way: "You should put your money in cheap media markets in close states close to the election, and you should talk about popular issues, and not talk about unpopular issues."

Concretely, that means placating the racism of white voters, avoiding slogans like "defund the police," being cautious on immigration reform, heavily means-testing welfare programs, and so on — basically the suite of policies moderate Democrats already support — because that's what polls say most voters like. Other prominent believers in this doctrine include writer Matt Yglesias, former President Barack Obama, and reportedly members of the Biden White House.

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Ryan Cooper

Ryan Cooper is a national correspondent at TheWeek.com. His work has appeared in the Washington Monthly, The New Republic, and the Washington Post.