Spencer Pratt is the latest entrant in the reality-TV-to-politics pipeline. Pratt made his name as the villain on “The Hills” during the late aughts. Now he is a contender to be the next mayor of Los Angeles.
Polls show Pratt “within striking distance” of incumbent mayor Karen Bass in Tuesday’s primary election, said CNN. AI-produced viral videos have powered his campaign, which is focused on “frustration with the city’s leadership” amid “overlapping crises” — wildfires, Hollywood’s decline, homelessness — that have left L.A. with “deep uncertainty about its future.” Pratt, who waded into politics after losing his home in last year’s Palisades fire, betrays little such uncertainty about his chances. “I’m for sure going to be mayor,” he said to Vanity Fair. The message and the messenger both remind observers of President Donald Trump, who last week endorsed Pratt’s campaign.
‘Shining a light’ on city failures
The novice candidate has “captivated a frustrated Los Angeles,” Susan Shelley said at The Orange County Register. Rather than running a vacuous vanity campaign, Pratt has been “shining a light on the visible failures of Los Angeles government.” Those failures have left the city residents mired in “crushing utility bills, unaffordable insurance, dangerous parks, unsafe sidewalks, homeless encampments” and other challenges. Pratt could be a mayor “who solves problems instead of preserving them to justify more funding.”
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The reality star is “betting that infamy can be political currency,” Louis Staples said at The Atlantic. On “The Hills,” Pratt established himself as an “agitator” who found celebrity by “fighting with the other cast members and even with his own family.” That turned the show into “addictive viewing” plus taught Pratt a lesson about “narrative control.” TV stars and politicians both use tabloid leaks, social media and podcast appearances as part of a wide-ranging strategy to “influence how they’re perceived.” Pratt is a political newcomer, “but he’s been playing this game for years.”
Pratt is part of a line of mostly Republican stars who have “leveraged their reality TV fame into political careers,” Lorraine Ali said at The Los Angeles Times. Pratt and Trump can “push conflict, drama and personality” so far in the social media era that “no one will ask what it is exactly it is that you do beyond posting.” Pratt has accomplished that much. “But what about his ability to govern?”
‘Almost certainly toast’
Pratt’s strong polling probably “represents a consolidation of the small but very real conservative minority” of Los Angeles voters who see him as a MAGA candidate, Ed Kilgore said at New York. The city’s broader left-leaning electorate puts a “pretty firm ceiling on Pratt’s vote” that will make it difficult for him to win the mayor’s office in November. Instead, his candidacy “may be the best thing that could have happened to Karen Bass.” Pratt may well survive Tuesday’s nonpartisan primary election, but “he’s almost certainly toast against a Democrat in a general election.”
