The Week contest: Sheep spray
This week's question: British sheep farmers have discovered a surprising way to stop their rams from fighting and butting heads: douse them with Axe body spray. In seven or fewer words, come up with an advertising slogan that Axe could use to sell farmers on its machismo-taming deodorant.
Click here to see the results of last week's contest: Bachelor divorce
RESULTS:
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
THE WINNER: Spritz a ram, get a lamb
Irene Reiner, Young Harris, Georgia
SECOND PLACE: Bleat, spray, love
Bill Levine, Belmont, Massachusetts
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
THIRD PLACE: Not just for two legged buttheads anymore!
John Parry, Eldersburg, Maryland
HONORABLE MENTIONS:
The buck stops here
Mike Blauer, Burley, Idaho
Axe and you shall de-peeve
Ken Liebman, Williston, Vermont
Axe: It doesn't just repel women!
Roger M. Schwarz, Palm Springs, California
Smells like team spirit
Kenneth Burgan, Grass Valley, California
Strong enough for man; made for mutton
Catherine Fiedler, Apex, North Carolina
Axe! No sniffs: rams or butts
Rob Hirschfeld, Baltimore, Maryland
Axe: Tame the baaaadest boy
Chris Haddox, Washington, Missouri
Axe Ram: Leash the beast
George Strong, Plano, Texas
Nine out of ten shepherds use Axe!
John Furcon, Orland Park, Illinois
Axe: For the silence of the rams
Joe Ayella, Wayne, Pennsylvania
Fleece and desist
Jesse Rifkin, Arlington, Virginia
-
The Week’s big New Year’s Day quiz 2026Quiz of the Year How much do you remember about 2025’s headlines? Put yourself to the test with our bumper quiz of the year
-
Is tanking ruining sports?Today's Big Question The NBA and the NFL want teams to compete to win. What happens if they decide not to?
-
‘Netflix needs to not just swallow HBO but also emulate it’instant opinion Opinion, comment and editorials of the day
-
31 questions to see how well you remember 2025Puzzles and quizzes Test how well you followed the news with our year-end quiz
-
The Week’s end-of-year quiz for 2025Puzzles and quizzes Test your grasp of current affairs and general knowledge with our festive quiz
-
Quiz of The Week: 13 – 19 DecemberQuiz Have you been paying attention to The Week’s news?
-
Magazine solutions - December 19, 2025Puzzles and Quizzes Issue - December 19, 2025
-
The Week contest: Octopus albumPuzzles and Quizzes
-
Quiz of The Week: 6 – 12 DecemberQuiz Have you been paying attention to The Week’s news?
-
The Week contest: No smokingPuzzles and Quizzes
-
Magazine solutions - December 12, 2025Puzzles and Quizzes Issue - December 12, 2025