The Week contest: Sheep spray

This week's question: British sheep farmers have discovered a surprising way to stop their rams from fighting and butting heads: douse them with Axe body spray. In seven or fewer words, come up with an advertising slogan that Axe could use to sell farmers on its machismo-taming deodorant.
Click here to see the results of last week's contest: Bachelor divorce
RESULTS:
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THE WINNER: Spritz a ram, get a lamb
Irene Reiner, Young Harris, Georgia
SECOND PLACE: Bleat, spray, love
Bill Levine, Belmont, Massachusetts
THIRD PLACE: Not just for two legged buttheads anymore!
John Parry, Eldersburg, Maryland
HONORABLE MENTIONS:
The buck stops here
Mike Blauer, Burley, Idaho
Axe and you shall de-peeve
Ken Liebman, Williston, Vermont
Axe: It doesn't just repel women!
Roger M. Schwarz, Palm Springs, California
Smells like team spirit
Kenneth Burgan, Grass Valley, California
Strong enough for man; made for mutton
Catherine Fiedler, Apex, North Carolina
Axe! No sniffs: rams or butts
Rob Hirschfeld, Baltimore, Maryland
Axe: Tame the baaaadest boy
Chris Haddox, Washington, Missouri
Axe Ram: Leash the beast
George Strong, Plano, Texas
Nine out of ten shepherds use Axe!
John Furcon, Orland Park, Illinois
Axe: For the silence of the rams
Joe Ayella, Wayne, Pennsylvania
Fleece and desist
Jesse Rifkin, Arlington, Virginia
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