Speed Reads

the popcorn is extra

AMC Theatres testing movie-a-day pass

Do you love movies and have the freedom to carve out about three hours every day to watch one? If you answered yes, then you're probably the envy of all of your friends — and exactly the person AMC Theatres and MoviePass want for their new subscription service.

For $35 a month, subscribers can see one movie every 24 hours, and for $45 they can upgrade to 3D or IMAX films. MoviePass CEO Stacy Spikes believes early adopters of the program will be in the coveted 18-34 demographic, already fans of subscription services like Spotify and Pandora. "It is a grouping that we want to be able to grab ahold of," Spikes told The Denver Post. "They really love subscription models, and in many different areas of their lives."

Testing of the service will launch Jan. 5 in metro Denver and Boston on a first-come, first-served basis. If it's a success, expect to see it in other markets soon after.