Do you love movies and have the freedom to carve out about three hours every day to watch one? If you answered yes, then you're probably the envy of all of your friends — and exactly the person AMC Theatres and MoviePass want for their new subscription service.
For $35 a month, subscribers can see one movie every 24 hours, and for $45 they can upgrade to 3D or IMAX films. MoviePass CEO Stacy Spikes believes early adopters of the program will be in the coveted 18-34 demographic, already fans of subscription services like Spotify and Pandora. "It is a grouping that we want to be able to grab ahold of," Spikes told The Denver Post. "They really love subscription models, and in many different areas of their lives."
Testing of the service will launch Jan. 5 in metro Denver and Boston on a first-come, first-served basis. If it's a success, expect to see it in other markets soon after.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Bluetoothing: the phenomenon driving HIV spike in FijiUnder the Radar ‘Blood-swapping’ between drug users fuelling growing health crisis on Pacific island
-
Marisa Silver’s 6 favorite books that capture a lifetimeFeature The author recommends works by John Williams, Ian McEwan, and more
-
Book reviews: ‘We the People: A History of the U.S. Constitution’ and ‘Will There Ever Be Another You’Feature The many attempts to amend the U.S. Constitution and Patricia Lockwood’s struggle with long Covid
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talkSpeed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposesspeed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
