Survey: Frozen merchandise ousts Barbie as top holiday gift for girls

Survey: Frozen merchandise ousts Barbie as top holiday gift for girls
(Image credit: Mark Ashman/Disney Parks/Getty Images)

Let it go, Mattel: Elsa, Anna, and Olaf are more popular with girls than Barbie this holiday season, a National Retail Federation survey reports.

That knocks Barbie from the survey's top spot for the first time in its 11-year history. Twenty percent of parents plan to buy Frozen-themed gifts for their daughters this year, compared to 17 percent for Barbie.

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Julie Kliegman

Julie Kliegman is a freelance writer based in New York. Her work has appeared in BuzzFeed, Vox, Mental Floss, Paste, the Tampa Bay Times and PolitiFact. Her cats can do somersaults.