Study finds that powerful people develop loud voices


A free daily digest of the biggest news stories of the day - and the best features from our website
Thank you for signing up to TheWeek. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
A new study from the Association for Psychological Science found that moving up the power ranks in your career can have an effect on your voice.
"Our findings suggest that whether it's parents attempting to assert authority over unruly children, haggling between a car salesman and customer, or negotiations between heads of states, the sound of the voices involved may profoundly determine the outcome of those interactions," lead researcher Sei Jin Ko of San Diego State University said in a statement.
The researchers recorded 161 college students reading aloud with specific negotiation rules in mind. The voices of those who were assigned a "high" rank in the negotiation exercise became more monotone, louder, and went up in pitch. The researchers concluded that power, even imagined power, affected the students' voices.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Not only do people change their voices to command attention, but the change in tone also affects how others respond. A second experiment found that listeners unaware of the first experiment were able to determine the vocal cues about which speakers were powerful.
"These findings suggest that listeners are quite perceptive to these subtle variations in vocal cues, and they use these cues to decide who is in charge," researcher Adam Galinsky said in a statement.
Continue reading for free
We hope you're enjoying The Week's refreshingly open-minded journalism.
Subscribed to The Week? Register your account with the same email as your subscription.