Nielsen will start measuring Netflix, other streaming views

Nielsen will start measuring Netflix, other streaming views
(Image credit: Pascal Le Segretain/Getty Images)

Nielsen will start tracking views on Netflix and other streaming services in December, The Wall Street Journal reports.

They'll come up with ratings without consent from companies like Netflix and Amazon, who notoriously keep their ratings private, by identifying program audio on household meters. Nielsen's move will likely decrease leverage streaming services have in negotiations with both TV studios and talent.

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Julie Kliegman

Julie Kliegman is a freelance writer based in New York. Her work has appeared in BuzzFeed, Vox, Mental Floss, Paste, the Tampa Bay Times and PolitiFact. Her cats can do somersaults.