President Obama's 2012 campaign made ample use of the detailed targeting powers of Facebook, raising some $690 million and registering more than a million voters through their custom Facebook app — but his successor won't be able to do the same.
One of the most important features for the campaign was the ability of app users to give the campaign their friends list so the Obama team could "run those friend lists up against the voter file, and make targeted suggestions as to who [supporters] should be sharing stuff with." The app would suggest to users exactly which friends they should target with campaign content — i.e. "Share this video with Susie who lives in Iowa" — the ultimate personal touch in marketing.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Political dynasties at war in the PhilippinesUnder the Radar 'Fiercer, nastier, and more personal' rift between Marcos and Duterte factions risks splitting ruling coalition
-
'Without mandatory testing, bird flu will continue circulating at farms across the country'Instant Opinion Opinion, comment and editorials of the day
-
Thirteen missing after Red Sea tourist boat sinksSpeed Read The vessel sank near the Egyptian coastal town of Marsa Alam
-
DOJ seeks breakup of Google, ChromeSpeed Read The Justice Department aims to force Google to sell off Chrome and make other changes to rectify its illegal search monopoly
-
Racist texts tell Black people in US to prepare for slaverySpeed Read Recipients in at least a dozen states have been told to prepare to 'pick cotton' on slave plantations
-
Australia proposes social media ban before age 16Speed Read Australia proposes social media ban before age 16
-
FTC bans fake online product reviewsSpeed Read The agency will enforce fines of up to $51,744 per violation
-
States sue TikTok over children's mental healthSpeed Read The lawsuit was filed by 13 states and Washington, D.C.
-
Amazon ending 'Just Walk Out' grocery checkoutSpeed Read In its place, the company will let customers scan while they shop with Amazon Dash Cart
-
Justice Department bites Apple with iPhone suitSpeed Read The lawsuit alleges that the tech company monopolized the smartphone industry
-
House votes to force TikTok to sell or face US banspeed read The House passed a bill to ban TikTok on national security grounds unless it sells to a non-Chinese company
