Confederate flag brandisher sets himself on fire for the ice bucket challenge

Confederate flag brandisher sets himself on fire for the ice bucket challenge

An endeavoring American wasn't content with the ice bucket challenge, so he decided to add another element into his ALS awareness video. And things went terribly, terribly wrong.

The man, who identified himself as "Cam" in the video, lit his head on fire before completing the ice bucket challenge. To prove his patriotism, Cam decked himself out in camouflage cargo shorts and a stars-and-stripes vest, waving a Confederate flag to complete the look.

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Cam and the ice-dumper then ran around frantically, with his friend yelling, "Dude, roll on the f--king ground!" Eventually, Cam resurfaced in the video intact, saying his hair was "f--ked up," but he was otherwise apparently fine.

Though the video may be an internet hoax — the whole thing seems a bit staged — the imagery is still terrifying. Watch the full video below. --Meghan DeMaria

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Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.