An endeavoring American wasn't content with the ice bucket challenge, so he decided to add another element into his ALS awareness video. And things went terribly, terribly wrong.
The man, who identified himself as "Cam" in the video, lit his head on fire before completing the ice bucket challenge. To prove his patriotism, Cam decked himself out in camouflage cargo shorts and a stars-and-stripes vest, waving a Confederate flag to complete the look.
Cam consumed an unspecified substance from a flask and proceeded to light his hat on fire. The flames quickly spread across his head, and the ice bucket dumping did nothing to stop the flames from spreading.
Cam and the ice-dumper then ran around frantically, with his friend yelling, "Dude, roll on the f--king ground!" Eventually, Cam resurfaced in the video intact, saying his hair was "f--ked up," but he was otherwise apparently fine.
Though the video may be an internet hoax — the whole thing seems a bit staged — the imagery is still terrifying. Watch the full video below. --Meghan DeMaria