Leave it to Patrick Stewart to finally get the ALS Ice Bucket Challenge right

Leave it to Patrick Stewart to finally get the ALS Ice Bucket Challenge right
(Image credit: YouTube)

Everybody, it seems, is taking the Ice Bucket Challenge to raise awareness (and cash) for the ALS Association. As of Sunday, the viral video sensation where people famous and not-famous dump buckets of ice water on their heads has raised $70.2 million to research a cure for Lou Gehrig's disease, according to the ALS Association. As with all massively popular phenomena, there's a growing backlash against the Ice Bucket Challenge, both highbrow and lowbrow (i.e., enough already, people!).

Patrick Stewart accepted the Ice Bucket Challenge last Friday, and like most things Patrick Stewart-related, he does it better. How classy and to-the-point is his Ice Bucket Challenge? Sarah Palin name-checked him when she dumped a bucket of water on her own head. Not to be uncharitable, but couldn't we let Stewart's silent video be the final word on this? --Peter Weber

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.