When we meet Jim, a 32-year-old obese man, in 2030, life is not going so well. In fact, we might be witnessing the beginning of Jim's end by cardiac arrest. As doctors rush to help his crushing heart, we backtrack through Jim's abbreviated lifespan to see how he got here.
What unfolds is first-person view of a sedentary, junk-food fueled life where bad habits are learned and encouraged by a well meaning family.
The video comes from Children's Healthcare of Atlanta's "Strong4Life" campaign, which encourages viewers to "rewind the future." It may not actually be too late for Jim, the PSA claims, and it's not too late for anyone else struggling to stay healthy, too.
Now, before you scratch the itch of cynicism, I encourage you to read the Reddit thread that plays out under the original posting. Strangers share stories, successes, failures, and the guilt and shame they feel in their plights. Such honesty is rewarded with sometimes aggressive words of support. One commentator threatens to check in on another's progress in a month. It is genuinely inspiring. Here are just a few examples:
I'm 5'9, 32 years old and almost 300 pounds. I played all those gaming systems and pretty much grew up like that. Even with the fucking treadmill.I think for the first time, a psa got to me. See you soon progress pics (wish me luck reedit)Edit: wow guys. Your going to make shed some tears with the support you are all giving me. I am not very articulate, but it's time like this I wish was so that I can properly deliver how much this support means to me. [Reddit user drewgarr]
Thanks for sharing, and for articulating it so clearly. I have lost weight over the last few months (30 lbs!), and just feel... so much better, more energetic, less achy, etc. Many habits I've gotten comfortable with needed to be broken, or still need breaking.EDIT: Since this is a visible comment, THANK YOU to whoever gave me gold for posting the link!EDIT2: I have read so many comments from people saying that this PSA inspired them to make changes to better their health, and that has overwhelmed me. Just know that if you're one of those people who's been inspired, yes, you can fucking do it. Also, /r/loseit and /r/progresspics genuinely motivated me, and maybe it will help you, too. [Reddit user StreetMailbox]
Wow. As an overweight mother this hit hard. I am doing everything in my power to make sure my daughter doesn't end up like me and so far it's working because she is a beautifully healthy little girl who would much rather take a slice of melon over chocolate I just need to sort myself out for her sake as well as my own. I can and will do it. I will not die through obesity. [Reddit user leedsfreak]
Obesity statistics are terrifying. Childhood obesity has more than doubled in children and quadrupled in adolescents on the past 30 years. If it takes a PSA or a public forum like Reddit to get the conversation and motivation going, more power to both.
Check out Strong4Life's website for more information about to make healthy habits.