Speed Reads


Ohio maverick raises more than $40K on Kickstarter — for potato salad

The internet is a fickle, fickle beast, but apparently, it likes potato salad.

"Zach Danger Brown" set up a Kickstarter page because he was hungry and he wanted to make the classic summer side dish.

"Basically I'm just making potato salad," Brown wrote in his original post. "I haven't decided what kind yet."

So vague! And yet, Brown's goal of $10 was relatively low for a Kickstarter ask. Maybe that's why donors hopped on with $1 and $2 contributions. Give the guy a break, he just wants potato salad, right?

Five days later, Brown has raised more than $40,000 (and counting) toward his potato salad-making dream. Early promises, such as offering to say each donor's name out loud as he makes the dish, or handing out bites of the finished potato salad, may now throw Brown a curveball, but at least he has 24 days left on the fundraiser to figure out how to reward nearly 4,000 backers.

Donors probably should have read Brown's fine print before pledging cash if they expected a restaurant-quality side dish, though: "It might not be that good," Brown notes at the bottom of his page. "It's my first potato salad."

And a memorable one it will be, Zach Danger Brown.