Facebook admits it may have been toying with your emotions
On Sunday, Facebook sort of apologized for manipulating the news feeds of 689,003 randomly selected users, all for the purpose of science. For a week in January 2012, Facebook researchers secretly funneled either more positive or negative stories into the selected news feeds, then watched to see how the users reacted in their own posts.
The results, published in the journal Proceedings of the National Academy of Sciences earlier this month, are actually pretty interesting: Moods are contagious, even over social networks. Or as the researchers put it:
If the findings are interesting, the methodology is pretty controversial. Facebook argues that it has the right to do this under that terms of service agreement you didn't read when you signed up, but academic social scientists are supposed to get "informed consent" from the subjects. There was also some more gut-level revulsion at the idea of Facebook manipulating people's feelings — here's privacy activist Lauren Weinstein:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
After the PNAS study began to get noticed, Adam Kramer, the Facebook employee who conducted it with two researchers from Cornell and UC San Francisco, tried to explain himself on (where else?) Facebook:
The world's largest social network has long shaped what its users see: When you log in, Facebook shows you about 300 of the 1,500 items that might show up on your news feed, determined by a closely guarded algorithm. "Facebook didn't do anything illegal, but they didn't do right by their customers," Gartner analyst Brian Blau tells The New York Times. Caveat emptor.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
How to earn extra cash for Christmas
The Explainer The holiday season can be expensive but there are ways to bolster your festive finances
By Marc Shoffman, The Week UK Published
-
Christmas gifts for children: the top toys of the year
The Week Recommends The most sought-after kids' presents revealed
By Tess Foley-Cox Published
-
Should Line of Duty return?
Talking Point Adrian Dunbar's hint about a series reboot has some critics worried
By Tess Foley-Cox Published
-
Racist texts tell Black people in US to prepare for slavery
Speed Read Recipients in at least a dozen states have been told to prepare to 'pick cotton' on slave plantations
By Peter Weber, The Week US Published
-
Australia proposes social media ban before age 16
Speed Read Australia proposes social media ban before age 16
By Peter Weber, The Week US Published
-
FTC bans fake online product reviews
Speed Read The agency will enforce fines of up to $51,744 per violation
By Peter Weber, The Week US Published
-
States sue TikTok over children's mental health
Speed Read The lawsuit was filed by 13 states and Washington, D.C.
By Rafi Schwartz, The Week US Published
-
Amazon ending 'Just Walk Out' grocery checkout
Speed Read In its place, the company will let customers scan while they shop with Amazon Dash Cart
By Peter Weber, The Week US Published
-
Justice Department bites Apple with iPhone suit
Speed Read The lawsuit alleges that the tech company monopolized the smartphone industry
By Rafi Schwartz, The Week US Published
-
House votes to force TikTok to sell or face US ban
speed read The House passed a bill to ban TikTok on national security grounds unless it sells to a non-Chinese company
By Peter Weber, The Week US Published
-
Apple kills its secret electric car project
Speed Read Many of the people from Project Titan are being reassigned to work on generative AI
By Peter Weber, The Week US Published