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Backlash

The NBA is using Donald Sterling's racism to raise money for charity

Ronald Martinez/Getty Images

L.A. Clippers owner Donald Sterling is proving to be a roundabout money-machine for anti-discrimination organizations.

The NBA and Adidas are selling T-Shirts branded with the slogan "We Are One," a phrase the Clippers adopted last week as a symbolic retort to Sterling. (The Clips altered their team site to display the message right after NBA Commissioner Adam Silver announced Sterling's lifetime ban.) All proceeds will go toward anti-discrimination and tolerance groups, the league says.

The new shirts come after the league last week promised to send Sterling's check covering his $2.5 million fine to anti-hate organizations.