Ever since Vine's launch last year, the app's web presence was limited to viewing individual videos and user profiles. But today, the Twitter-owned company launched a YouTube-like homepage to help people discover new six-second clips.
The site is similar to the app in that users are greeted with trending tags, a popular page, a search bar, and channels. User profiles also got a revamp, and non-Vine users can now browse the site without being forced to log in or create an account.
Unlike Instagram's sub-par web version, the new Vine homepage is actually usable, writes Jordan Cook at TechCrunch. "Vine actually stands a chance at being the place where we finally enter into a world of mobile video immersion and addiction, and herding people over to the web to consume is a surprisingly smart way to start."