Facebook is soothing privacy concerns by introducing something called "Anonymous Login" that will let users access apps on the social network without having to share private information. The changes, which were announced by Mark Zuckerberg at its f8 Developer Conference today, will roll out over the next year.
Typically, when a user accesses a new app (like Farmville or Causes) they're greeted with a warning that tells them the app needs to access all of their Facebook profile information in order to use the app. In the future, users can check or uncheck boxes that specify what information will be shared with the app, be it their friend list or birthday. Basically, it gives users more control over what information they choose to share with apps.
Zuckerberg said he hopes the change negates some of the fear people have with apps. "We know some people are scared of pressing this blue button [for login]," Zuckerberg said. "If you're using an app that you don't completely trust... then you don't want to give it a lot of permissions."