Speed Reads

For those who have everything

For those who have everything: The perfect Coke glass

The perfect Coke glass — and more in our collection of bizarrely elite consumer products

It sounded like a joke when Riedel claimed it had created a glass that turns drinking a Coke into "a magical sensorial experience." But, says Gizmodo, we were "pleasantly surprised" by the Coca-Cola + Riedel Glass ($20) when we tested it against five simpler vessels. Riedel has for decades sold glasses that ostensibly bring out the best in individual wine varieties. For Coke, trial and error led to a shape that redistributes the soda's bubbles in such a way that the imbiber isn't "greeted by an onslaught of fizz." The Coke "didn't just taste better"; drinking it "was just a generally more pleasant experience."