These terrible new Veet ads shame women into removing their body hair

These terrible new Veet ads shame women into removing their body hair

Hey, ladies: Your leg stubble will turn you into a man! Or at least deem you unattractive, unfeminine, and undesirable.

That's the message behind Veet's new ad campaign, which warns women not to "risk dudeness" and encourages them to remove their body hair with its wax strips. In one of the spots, a man is horrified when he wakes up and touches the stubbly leg of his one-night-stand. "Yeah, I know, I'm a little prickly... I shaved yesterday!" pleads the woman, who promptly turns into a hairy man — because body hair is apparently only for dudes.

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Samantha Rollins

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.