Tunisia promotes tourism with a Star Wars-themed 'Happy' dance

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Tunisia promotes tourism with a Star Wars-themed 'Happy' dance
(Image credit: YouTube)

New Zealand has seen a massive spike in tourism thanks to the all-encompassing popularity of the Lord of the Rings franchise — but can similarly popular movie franchises attract similarly geeky travelers?

Tunisia — which Star Wars fans are more likely to remember as Tatooine, the home planet of the Skywalker family — is testing the waters with a Star Wars-themed video commissioned by the tourism department. The video features a wide range of Star Wars characters dancing to Pharrell's Oscar-nominated "Happy," including C-3PO, R2-D2, Boba Fett, and a moon-walking Stormtrooper.

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Scott Meslow

Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.