Tunisia promotes tourism with a Star Wars-themed 'Happy' dance
YouTube


New Zealand has seen a massive spike in tourism thanks to the all-encompassing popularity of the Lord of the Rings franchise — but can similarly popular movie franchises attract similarly geeky travelers?
Tunisia — which Star Wars fans are more likely to remember as Tatooine, the home planet of the Skywalker family — is testing the waters with a Star Wars-themed video commissioned by the tourism department. The video features a wide range of Star Wars characters dancing to Pharrell's Oscar-nominated "Happy," including C-3PO, R2-D2, Boba Fett, and a moon-walking Stormtrooper.
The video makes an admirable attempt to stay faithful to Star Wars canon; the no-nonsense Darth Vader somehow manages to resist dancing to Pharrell's legendarily catchy song, and every character that appears has actually visited Tatooine at some point during the Star Wars series. (We'll just assume Padme got there through an inter-dimensional time warp.) --Scott Meslow
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.
-
Citizenship: Trump order blocked again
Feature After the Supreme Court restricted nationwide injunctions, a federal judge turned to a class action suit to block Trump's order to end birthright citizenship
-
Loyalty tests: The purge at the FBI
Feature Kash Patel is conducting polygraph tests on FBI agents to weed out anyone speaking badly about him
-
The all-seeing tech giant
Feature Palantir's data-mining tools are used by spies and the military. Are they now being turned on Americans?
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada