The book publishing industry, a notorious slouch when it comes to emerging trends on the internet, is not going to let this Tumblr thing come and go without earning a buck or two. Chronicle Books, based in San Francisco, has announced on — where else? — Tumblr that it is accepting submissions for its Great Tumblr Book Search.
The winner will receive $300 worth of Chronicle books and a "feedback session" with a Chronicle editor, while the Tumblr itself will be "considered for publication." Lest you think that last reward sounds like not much of a reward at all, Martin Rouse at Melville House points out that Chronicle did agree to publish last year's winner:
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