Darrell Winfield, cowboy who played a Marlboro Man, dies at 85


Darrell Winfield, one of the Marlboro Men who appeared in dozens of ads over several decades, died Monday at his home in Wyoming. He was 85.
Iframe Code
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Winfield stood out from the other men featured in the ads because he was an actual cowboy. Described by friends as a "man's man," he worked on his ranch every day. In a 1992 interview with The New York Times, a Philip Morris spokesman said, "You could look at the different cowboys that we’ve used and you could argue that they were all the Marlboro man. But Darrell is really the Marlboro man."
Born in Oklahoma, Winfield moved to California as a child, and married his wife, Lennie Spring, in 1948. In 1968, Winfield, his wife, and six children moved to Pinedale, Wyoming, where he was spotted by a photographer working for Philip Morris while working as a ranch hand. He ended up being the inspiration behind most of the company's advertising until 1998, when the use of humans or cartoon in tobacco advertisements was banned. During his time as the Marlboro Man, Winfield wore his own clothes to every shoot, and many of the cattle and horses in the photos belonged to him as well.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Jack Draper: can Britain's Wimbledon hopeful unseat Carlos Alcaraz?
In the Spotlight 'Volcano of emotion' smashes his racket during defeat in Queen's semi-final but world No.4 shows 'fighting spirit'
-
Crossword: June 23, 2025
The Week's daily crossword
-
How far would Russia go for Iran?
Today's Big Question US air strikes represent an 'embarrassment, provocation and opportunity' all rolled into one for Vladimir Putin
-
A long weekend in Zürich
The Week Recommends The vibrant Swiss city is far more than just a banking hub
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada