John Oliver isn't overly impressed with the British Labour Party's female outreach effort

John Oliver mocks UK&#039;s Labour Party — (Image credit: Last Week Tonight)

The United Kingdom is having a big election in May, and the Labour Party needs women voters to turn out in large number and vote Labour, John Oliver explained on Sunday's Last Week Tonight. Their outreach campaign isn't terribly sophisticated, or well-thought-out, he noted. And what could be worse than driving around a pink Labour van reminiscent of a Barbie toy? John Oliver tells you, then has a few ideas of his own. Watch below. —Peter Weber

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.