NBC Universal knows that you like those Jimmy Fallon videos — and it wants to earn more money from his viral hits. And so, The Wall Street Journal reports, NBCU is in late-stage development on a subscription online comedy channel aimed at 35-and-under cable TV "cord cutters." The web service, which could cost as little as $2.50 to $3.50 a month, will probably include episodes of Fallon's Tonight Show, Saturday Night Live, and original content.
What that means for viewers is unclear. One idea NBCU is reportedly considering would be to keep content off of YouTube until it has appeared on the subscription service for a while. Or, if it wants those viral Fallon clips to keep going viral, it could reach a revenue-sharing deal with YouTube, which reportedly wants 45 percent of ad revenue. Is 55 percent unfair for NBCU? Well, last week, CEO Steve Burke said that 70 percent of Tonight Show views are online, and most of those viewings earn NBC next to nothing.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The dazzling coral gardens of Raja AmpatThe Week Recommends Region of Indonesia is home to perhaps the planet’s most photogenic archipelago.
-
Trump’s White House ballroom: a threat to the republic?Talking Point Trump be far from the first US president to leave his mark on the Executive Mansion, but to critics his remodel is yet more overreach
-
‘Never more precarious’: the UN turns 80The Explainer It’s an unhappy birthday for the United Nations, which enters its ninth decade in crisis
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talkSpeed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'Speed Read 'The Late Show with Stephen Colbert' is ending next year
