"If Reebok were a sports team, it would have just rehired the franchise's greatest player," says at Kyle Stock at Bloomberg. Twenty-six years after Reebok unveiled the first inflatable sneaker, the new ZPump Fusion ($110) running shoe is being asked to lead the brand back to contender status. The original Pump, which was designed for basketball players and sold for $320 in today’s dollars, briefly made Reebok the hot name in athletic shoes before Nike pulled away. The ZPump updates the original technology. When the wearer presses a pump at the back of the shoe, air is forced into the upper to create a snug, customized fit. Other ZPump fitness shoes are in the works.
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