Shoppers might soon be able to buy products straight from a Google search

Google
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In case there weren't already enough easy ways to blow money on the internet, shoppers will soon be able to buy products online without ever leaving a Google search screen, the company's chief business officer announced Wednesday.

Google's Chief Business Officer Omid Kordestani said that a buy button on Google search pages is "imminent," and explained that when a user searches for a product, the buy button will appear with product ads that already run alongside search results.

Google faces instant-buying competition from Amazon's one-click ordering, as well as Twitter, which started testing a buy button with select groups last September.

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Julie Kliegman

Julie Kliegman is a freelance writer based in New York. Her work has appeared in BuzzFeed, Vox, Mental Floss, Paste, the Tampa Bay Times and PolitiFact. Her cats can do somersaults.