Shoppers might soon be able to buy products straight from a Google search

In case there weren't already enough easy ways to blow money on the internet, shoppers will soon be able to buy products online without ever leaving a Google search screen, the company's chief business officer announced Wednesday.

Google's Chief Business Officer Omid Kordestani said that a buy button on Google search pages is "imminent," and explained that when a user searches for a product, the buy button will appear with product ads that already run alongside search results.

Google faces instant-buying competition from Amazon's one-click ordering, as well as Twitter, which started testing a buy button with select groups last September.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up