Jeb's 2016 logo is almost identical to the one used in his '94 Florida governor bid

George W. Bush and Jeb Bush in 2002
(Image credit: Alex Wong/Getty Images)

They say history repeats itself, and the 2016 presidential election sure doesn't invalidate that. Already, this campaign season has featured many second-chance hopefuls, immediate family members of presidents past, and now, even a rebooted campaign logo.

Jeb Bush — who will formally announce his candidacy today in Miami — unveiled his 2016 logo on Twitter over the weekend, and, as Politico pointed out, it looks remarkably familiar. The graphic, which also notably lacks the candidate's politically renowned surname, dates back to Bush's not-quite-successful campaign for Florida governor in 1994.

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Stephanie Talmadge

Stephanie is an editorial assistant at TheWeek.com. She has previously worked for USA Today and Modern Luxury Media.