Jeb's 2016 logo is almost identical to the one used in his '94 Florida governor bid


They say history repeats itself, and the 2016 presidential election sure doesn't invalidate that. Already, this campaign season has featured many second-chance hopefuls, immediate family members of presidents past, and now, even a rebooted campaign logo.
Jeb Bush — who will formally announce his candidacy today in Miami — unveiled his 2016 logo on Twitter over the weekend, and, as Politico pointed out, it looks remarkably familiar. The graphic, which also notably lacks the candidate's politically renowned surname, dates back to Bush's not-quite-successful campaign for Florida governor in 1994.
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Considering all the flack that Hillary Clinton and Marco Rubio received for their own campaign emblems, maybe tried-and-true is the best way to (lo)go after all.
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Stephanie is an editorial assistant at TheWeek.com. She has previously worked for USA Today and Modern Luxury Media.
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