Surging sales of Corona has made its brewer, Constellation Brands, fear they may actually run out of the beer. Proving there are perils when you believe, per Corona's instructions, that it's "always summer," consumption of the beachy beverage has grown 10 percent in the last five years alone. Corona is currently the 5th best-selling beer in the U.S., and the number one import — selling twice as much as the number two import, Heineken.
Corona's rise in popularity is due in large part to a marketing push from Constellation, who purchased the brand from Crown in 2013. Ad campaigns have encouraged buyers to think of the beer as a year-round staple that pairs just as well with Monday Night Football or Butterball turkeys as it does with Cinco de Mayo and spring break. Constellation plans on expanding their brewing facilities and opening a second California brewing location to meet demand that is proving to be "miles away from ordinary."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance mergerSpeed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profitsSpeed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new highSpeed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
