Want $10,000 in BJ's Restaurant gift cards? Name your baby 'Quinoa'
Quick, what do you love more: Your innocent, newborn baby or the pizza at BJ's?
If you chose the later, you might want to take BJ's Restaurant and Brewhouse up on their latest offer. The chain announced Tuesday it will give $10,000 worth of gift cards to the first parents in the United States to prove they've named their child 'Quinoa.' It's all part of a marketing ploy to bring attention to their new Quinoa Bowls, Kevin Mayer, chief marketing officer for the company, said in a statement. "We wanted to do something big, maybe even a little crazy," he said, to the horror of babies everywhere.
If saddling a human being with the name Quinoa for the rest of their life is too much for you, go to Twitter and change your first name to 'Quinoa' — that'll get you a coupon for $10 off $35. Best wishes to whoever winds up winning this contest. Take solace in the fact that once your child realizes what you've done to them and disowns you, you'll be able to drown your sorrows in all the pizookies you can still afford.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
What has Kamala Harris done as vice president?
In Depth It's not uncommon for the second-in-command to struggle to prove themselves in a role largely defined by behind-the-scenes work
By Theara Coleman, The Week US Published
-
Today's political cartoons - September 16, 2024
Monday's cartoons - a second assassination attempt, eating pets, and more
By The Week US Published
-
'If this is a race, China has a commanding lead'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber Published
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans Published
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber Published
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
By Justin Klawans Published
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
By Catherine Garcia Published
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
By Catherine Garcia Published
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
By Catherine Garcia Published
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read
By Justin Klawans Published