Want $10,000 in BJ's Restaurant gift cards? Name your baby 'Quinoa'

Baby Quinoa.
(Image credit: Facebook.com/BJsRestaurants)

Quick, what do you love more: Your innocent, newborn baby or the pizza at BJ's?

If you chose the later, you might want to take BJ's Restaurant and Brewhouse up on their latest offer. The chain announced Tuesday it will give $10,000 worth of gift cards to the first parents in the United States to prove they've named their child 'Quinoa.' It's all part of a marketing ploy to bring attention to their new Quinoa Bowls, Kevin Mayer, chief marketing officer for the company, said in a statement. "We wanted to do something big, maybe even a little crazy," he said, to the horror of babies everywhere.

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Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.