Want $10,000 in BJ's Restaurant gift cards? Name your baby 'Quinoa'


Quick, what do you love more: Your innocent, newborn baby or the pizza at BJ's?
If you chose the later, you might want to take BJ's Restaurant and Brewhouse up on their latest offer. The chain announced Tuesday it will give $10,000 worth of gift cards to the first parents in the United States to prove they've named their child 'Quinoa.' It's all part of a marketing ploy to bring attention to their new Quinoa Bowls, Kevin Mayer, chief marketing officer for the company, said in a statement. "We wanted to do something big, maybe even a little crazy," he said, to the horror of babies everywhere.
If saddling a human being with the name Quinoa for the rest of their life is too much for you, go to Twitter and change your first name to 'Quinoa' — that'll get you a coupon for $10 off $35. Best wishes to whoever winds up winning this contest. Take solace in the fact that once your child realizes what you've done to them and disowns you, you'll be able to drown your sorrows in all the pizookies you can still afford.
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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
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