Wimbledon not exactly getting your blood pumping? Already over Team USA's World Cup win? Then adrenaline junkies, take note: Pamplona's famous Running of the Bulls kicked off this morning with the traditional rocket launch that marks the Chupinazo, the beginning of festivities. Festivalgoers wearing red neckerchiefs and chanting "Viva San Fermin!" ushered in the festival, which has its roots in the traditional corralling of bulls before a bullfight (and, of course, was made famous in the U.S. by Ernest Hemingway's The Sun Also Rises).
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