The movie business is large and lucrative. But the movie trailer business is becoming an industry in its own right.
A new report from The Los Angeles Times delves into this subset of Hollywood, and found that last year, movie studios collectively spent a jaw-dropping $3.16 billion on trailers and marketing alone. Just 15 years ago, only about a dozen companies were making movie trailers. But thanks to the growing popularity of trailer culture and innovations in technology, that number has ballooned to more than 100.
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