In 2003, Red Lobster learned a hard lesson: When you offer "Endless Crab" for dinner, you'd better be ready to serve endless crab. In a story on the ups and downs of the seafood chain, BuzzFeed documents one of Red Lobster's biggest mistakes: a 2003 "Endless Crab" special that was taken too literally by diners.
Red Lobster's tactical error was underestimating just how many times customers would request another crab plate during a single visit. "It wasn't the second helping [of crab], it was the third that hurt,” said Joe Lee, CEO of parent company Darden Restaurants, on a call with investors. "And the fourth," said Red Lobster president Dick Rivera.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Tash Aw picks his favourite booksThe Week Recommends From Baldwin to Chekhov, the Malaysian writer shares his top picks
-
Properties of the week: flats and houses in university townsThe Week Recommends Featuring homes in York, Durham and Bath
-
Crossword: February 21, 2025The Week's daily crossword puzzle
-
Giant schnauzer wins top prize at Westminster showSpeed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top GrammysSpeed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own roomSpeed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talksSpeed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tourSpeed Read The pop star finally ended her long-running tour in Vancouver, Canada
-
Drake claims illegal boosting, defamationSpeed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
-
'Wicked' and 'Gladiator II' ignite holiday box officeSpeed Read The combination of the two movies revitalized a struggling box office
-
Jussie Smollet conviction overturned on appealSpeed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
