Start picking teams, because the hoops battle for intergalactic stardom could be tipping off again soon.
Warner Bros. announced a cross-platform deal covering movies, television, and original digital content today with Cleveland Cavaliers superstar LeBron James. The deal is already getting fans of Warner Bros.' 1996 cartoon basketball epic Space Jam excited, as rumors of a Space Jam sequel have been swirling for a while now, and James is a fitting modern-day successor to Michael Jordan, who starred in the original film.
As Capital New York's Alex Weprin points out, Warner Bros. filed for new trademarks related to Space Jam last month. The studio already owns the film rights to the franchise's trademark, so the new paperwork enables the possibility of new James-centric Space Jam merchandise.
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