Uber will deliver the latest Madden game right to your door
For decades, EA Sports' Madden has been the most popular football video game series by far — surviving even the retirement of its namesake announcer, who left the booth in 2009. But for all its popularity, each game in the Madden series has had a fatal flaw: You need to go to a store to buy it.
Today, Uber and EA Sports teamed up to ensure gamers could get their hands on Madden 16 — the latest iteration of the football game — as quickly as possible. Rest easy, couch potatoes: You can now get Madden delivered to your house, sparing you the unpleasant burden of driving to Best Buy or interacting with another human being.
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