For decades, EA Sports' Madden has been the most popular football video game series by far — surviving even the retirement of its namesake announcer, who left the booth in 2009. But for all its popularity, each game in the Madden series has had a fatal flaw: You need to go to a store to buy it.
Today, Uber and EA Sports teamed up to ensure gamers could get their hands on Madden 16 — the latest iteration of the football game — as quickly as possible. Rest easy, couch potatoes: You can now get Madden delivered to your house, sparing you the unpleasant burden of driving to Best Buy or interacting with another human being.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
How China uses 'dark fleets' to circumvent trade sanctionsThe Explainer The fleets are used to smuggle goods like oil and fish
-
Cracks appear in MAGA's pro-Israel frontIN THE SPOTLIGHT As the world watches a humanitarian crisis unfold across Gaza, some of Israel's most staunchly conservative defenders have begun speaking out against its actions in the occupied territories
-
5 cultural trails to traverse by carThe Week Recommends Leave the hiking shoes at home
-
CBS cancels Colbert's 'Late Show'Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposesspeed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wifespeed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster showSpeed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top GrammysSpeed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own roomSpeed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talksSpeed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tourSpeed Read The pop star finally ended her long-running tour in Vancouver, Canada
