For decades, EA Sports' Madden has been the most popular football video game series by far — surviving even the retirement of its namesake announcer, who left the booth in 2009. But for all its popularity, each game in the Madden series has had a fatal flaw: You need to go to a store to buy it.
Today, Uber and EA Sports teamed up to ensure gamers could get their hands on Madden 16 — the latest iteration of the football game — as quickly as possible. Rest easy, couch potatoes: You can now get Madden delivered to your house, sparing you the unpleasant burden of driving to Best Buy or interacting with another human being.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
Maternity wards in crisis: the 'shocking' birth trauma reportTalking Point Parliamentary inquiry shines a light on 'scarcely believable scandal'
-
Will Biden's tariffs hinder China's EV dominance?Today's Big Question Climate change goals and American jobs in tension
-
What is spaving and how can it lead to overspending?The Explainer When you spave, you spend more money under the auspices of saving
-
OJ Simpson, star athlete tried for murder, dead at 76Speed Read The former football hero and murder suspect lost his battle with cancer
-
Momofuku's 'Chili Crunch' trademark uproarSpeed Read The company's attempt to own the sole rights has prompted backlash
-
Kevin Hart awarded Mark Twain PrizeSpeed Read He is the 25th recipient of the prestigious comedy prize
-
Is Downton Abbey set to return for a final film?Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
-
'Oppenheimer' sweeps Oscars with 7 winsspeed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
-
'Rust' armorer convicted of manslaughterspeed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
-
The Beatles are getting 4 intersecting biopicsSpeed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 GrammysSpeed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
