Uber will deliver the latest Madden game right to your door


For decades, EA Sports' Madden has been the most popular football video game series by far — surviving even the retirement of its namesake announcer, who left the booth in 2009. But for all its popularity, each game in the Madden series has had a fatal flaw: You need to go to a store to buy it.
Today, Uber and EA Sports teamed up to ensure gamers could get their hands on Madden 16 — the latest iteration of the football game — as quickly as possible. Rest easy, couch potatoes: You can now get Madden delivered to your house, sparing you the unpleasant burden of driving to Best Buy or interacting with another human being.
Interested? Log in to Uber and use the promotional code MADDENDET to get a copy of Madden 16 delivered directly to your door. (Unfortunately, you'll need to pick up your own Mountain Dew.)
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Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.
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