Ohio governor and Republican presidential hopeful John Kasich pushed the limits of social media advertising Wednesday, unveiling the first ever location-specific Snapchat campaign ad. It's got a rather porky theme:
The ad is a geofilter — a location-specific "sticker" that users can put on their photos — and Kasich's ad is also the first of its kind to be offered only during a specific time of day (in this case, the morning hours, to go along with the bacon theme).
"Budget pork isn't our taste but who doesn't love bacon and, of course, who doesn't love Snapchat?" Scott Milburn, a Kasich campaign spokesman, told Time. "You've got to have some fun with it all, right?"
Snapchat users in the early primary state of New Hampshire will have access to the bacon from 6 a.m. to noon on Wednesday.