In a Snapchat first, John Kasich introduces a time-sensitive bacon geofilter

Snapchat geofilter promoting presidential candidate John Kasich
(Image credit: Facebook.com/John Kasich)

Ohio governor and Republican presidential hopeful John Kasich pushed the limits of social media advertising Wednesday, unveiling the first ever location-specific Snapchat campaign ad. It's got a rather porky theme:

The ad is a geofilter — a location-specific "sticker" that users can put on their photos — and Kasich's ad is also the first of its kind to be offered only during a specific time of day (in this case, the morning hours, to go along with the bacon theme).

"Budget pork isn't our taste but who doesn't love bacon and, of course, who doesn't love Snapchat?" Scott Milburn, a Kasich campaign spokesman, told Time. "You've got to have some fun with it all, right?"

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Snapchat users in the early primary state of New Hampshire will have access to the bacon from 6 a.m. to noon on Wednesday.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.