In a Snapchat first, John Kasich introduces a time-sensitive bacon geofilter

Ohio governor and Republican presidential hopeful John Kasich pushed the limits of social media advertising Wednesday, unveiling the first ever location-specific Snapchat campaign ad. It's got a rather porky theme:

The ad is a geofilter — a location-specific "sticker" that users can put on their photos — and Kasich's ad is also the first of its kind to be offered only during a specific time of day (in this case, the morning hours, to go along with the bacon theme).

"Budget pork isn't our taste but who doesn't love bacon and, of course, who doesn't love Snapchat?" Scott Milburn, a Kasich campaign spokesman, told Time. "You've got to have some fun with it all, right?"

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Snapchat users in the early primary state of New Hampshire will have access to the bacon from 6 a.m. to noon on Wednesday.