She's back: The Apollo Theater is developing a Billie Holiday hologram


Decades after her first appearance, Billie Holiday is coming back to the Apollo Theater — this time as a hologram.
The iconic Harlem theater announced Wednesday that a new daytime show will open later this year featuring a singing Holiday hologram, The Wall Street Journal reports. She will be accompanied by recorded music, and will welcome guests with a speech. Holiday was selected for the show because she performed at the Apollo numerous times over the course of her career. "An important part of our mission is finding ways to connect our rich history with our present," said Jonelle Procope, president and chief executive of the Apollo. "This technology is going to give us the best of both worlds."
Procope said thousands of tourists visit the Apollo every year, but most come in the day and don't stay for night performances. By adding an earlier show, the theater will enable those visitors to take a tour and catch a program. The hologram is being developed by Hologram USA, which says this is the first venue in the U.S. to have a permanent hologram installation. "The show will have narrative elements that speak to Billie's life and struggles, as well as her lasting legacy," chief executive Alki David said.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Anne Hillerman's 6 favorite books with Native characters
Feature The author recommends works by Ramona Emerson, Craig Johnson, and more
-
How Zohran Mamdani's NYC mayoral run will change the Democratic Party
Talking Points The candidate poses a challenge to the party's 'dinosaur wing'
-
Book reviews: '1861: The Lost Peace' and 'Murderland: Crime and Bloodlust in the Time of Serial Killers'
Feature How America tried to avoid the Civil War and the link between lead pollution and serial killers
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia