The pro-Fiorina super PAC 'CARLY' is all but indistinguishable from Fiorina's actual campaign

Carly Fiorina
(Image credit: Andrew Burton/Getty Images)

When is a super PAC no longer a super PAC but a campaign? Well, that's the multi-million dollar question. This election season in particular has seen a blurring of the boundaries between these nominally independent groups and the campaigns themselves, and no super PAC has been quite so obvious about it as Conservative, Authentic, Responsive Leadership For You and For America — also known by its acronym, CARLY For America. You'll never guess which candidate it supports.

National Journal notes that Carly Fiorina's campaign has a small-to-nonexistent presence in early primary states. However, in lieu of her own campaign staffers or swag, Fiorina is benefiting greatly from CARLY stepping forward.

This dif­fer­en­ti­ation between in-kind and in­de­pend­ent ex­pendit­ures can lead to some con­fus­ing op­tics. It was Fior­ina's birth­day on Sunday, and at a cam­paign stop in New Hamp­shire she was presen­ted with a birth­day cake. The cake was dec­or­ated not with her cam­paign's logo, but the su­per PAC's logo. At a Labor Day parade the next day, a video sent out by Fior­ina's of­fi­cial Twit­ter ac­count shows the can­did­ate walk­ing down the street, sur­roun­ded by sup­port­ers in CARLY T-shirts, wav­ing CARLY signs. There was no vis­ible cam­paign swag from Fior­ina's pres­id­en­tial cam­paign, so a cas­u­al ob­serv­er could reas­on­ably as­sume that the paraphernalia was com­ing from the cam­paign it­self. [National Journal]

National Journal notes that CARLY isn't the only super PAC behaving suspiciously like a campaign; Hillary Clinton and Rick Perry are also fortunate enough to have super PACs picking up some of their slack, too.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.