Instead of fighting crowds for doorbuster deals, more people shopped for bargains this Thanksgiving and Black Friday weekend from the comfort of their own home.
The National Retail Federation estimates that more than 103 million Americans shopped online, and almost 102 million shopped in brick-and-mortar stores. Adobe Systems Inc. says consumers spent around $4.45 billion online during Black Friday, up 14 percent from 2014. Adobe also estimates that more than 50 percent of those shoppers used mobile devices to make purchases. "This holiday may be a wake-up call for store-based retailers to recognize they are going to have to transform their store models to compete with online retailers," Steve Barr, a retail consultant at PricewaterhouseCoopers, told The Wall Street Journal.
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