Circuit City is making a comeback, but this time, it's going to be targeting millennials as an electronics boutique.
CEO Ronny Shmoel purchased the brand from Systemax in October, Twice Magazine reports, and will launch the revamped retailer in the Dallas market in June. The stores will sell tablets, video game systems, drones, 3D printers, and smartphones, in 2,000- to 4,000-square-foot stores. The company hopes to open 50 to 100 stores later in the year, the Dallas Morning News reports.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
The World War Two experiments that made D-Day possibleUnder The Radar Scientists performed gruelling tests on themselves paving the way for the iconic invasion
-
Is the Supreme Court about to criminalize homelessness?Talking Points The court will decide if bans on outdoor camping are 'cruel and unusual'
-
Fall into the groove at these delightful record storesThe Week Recommends Each one strikes its own chord
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
-
Disney and DeSantis reach detenteSpeed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
-
Visa and Mastercard agree to lower swipe feesSpeed Read The companies will cap the fees they charge businesses when customers use their credit cards
-
Reddit IPO values social media site at $6.4 billionSpeed Read The company makes its public debut on the New York Stock Exchange
-
Housing costs: the root of US economic malaise?speed read Many voters are troubled by the housing affordability crisis
-
Feds cap credit card late fees at $8speed read The Consumer Financial Protection Bureau finalized a rule to save households an estimated $10 billion a year
