For customers who are wary of locking themselves into a $99 yearly Amazon Prime membership, a new pay-by-the-month option announced Sunday could be enticing — especially for the streaming perks offered by Prime Video.
"Amazon is in this to win this. Before, video was an afterthought to free shipping. Now, it's top of mind. In order for this to [succeed], they're going to have to market it and spend a lot of money on new content," Wedbush analyst Michael Pachter told The Hollywood Reporter.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Nationalist wins tight Polish presidential electionspeed read Karol Nawrocki beat Rafal Trzaskowski in Poland's presidential runoff election
-
Assailant burns Jewish pedestrians in Boulderspeed read Eight people from the Jewish group were hospitalized after a man threw Molotov cocktails in a 'targeted act of violence'
-
'The pattern is similar across America'Instant Opinion Opinion, comment and editorials of the day
-
Crypto firm Coinbase hacked, faces SEC scrutinySpeed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress codespeed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirementspeed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff displaySpeed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
