Snapchat slammed for rolling out a 420 'blackface' Bob Marley filter


Snapchat apparently spent all of five seconds thinking about the appropriateness of releasing a "Bob Marley" filter for April 20 — the cannabis "holiday" known as 420 — and now the company is facing backlash with users calling the filter both racist and offensive.
The filter darkens users' faces, adds dreadlocks, and pops a Bob Marley cap onto pictures. Mashable reports that many have called the filter out for being the equivalent of "digital blackfacing," with users claiming the filter is reminiscent of the racist 19th century act of a white person theatrically darkening their face to appear black.
Celebrity users like Kylie Jenner have also been called out for insensitively applying the filter:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Other users have taken offense to Snapchat's Marley filter being tied to 420:
Here is some free advice for you, Snapchat: Maybe next time stop and think about something like this for at least 15 seconds. Jeva Lange
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
DHS chief Kristi Noem's purse stolen from eatery
Speed Read Homeland Security Secretary Kristi Noem's purse was stolen while she dined with family at a restaurant in Washington, D.C.
By Peter Weber, The Week US
-
Harvard sues Trump over frozen grant money
Speed Read The Trump administration withheld $2.2 billion in federal grants and contracts after Harvard rejected its demands
By Peter Weber, The Week US
-
Trump tariffs place trucking industry in the crosshairs
IN THE SPOTLIGHT As the White House barrels ahead with its massive tariff project, American truckers are feeling the heat from a global trade war
By Rafi Schwartz, The Week US
-
Israel blames 'failures' for killing of medics
speed read 14 Gaza medics and 1 U.N. employee were killed by IDF special forces
By Peter Weber, The Week US
-
Why Russia removed the Taliban's terrorist designation
The Explainer Russia had designated the Taliban as a terrorist group over 20 years ago
By Justin Klawans, The Week US
-
China accuses NSA of Winter Games cyberattacks
speed read China alleges that the U.S. National Security Agency launched cyberattacks during the Asian Winter Games in February
By Rafi Schwartz, The Week US
-
Russian strike kills dozens in Ukraine
Speed Read The Sumy ballistic missile strike was Russia's deadliest attack on civilians this year
By Peter Weber, The Week US
-
Inside the Israel-Turkey geopolitical dance across Syria
THE EXPLAINER As Syria struggles in the wake of the Assad regime's collapse, its neighbors are carefully coordinating to avoid potential military confrontations
By Rafi Schwartz, The Week US
-
South Korea court removes impeached president
Speed Read The Constitutional Court upheld the impeachment of Yoon Suk Yeol after his declaration of martial law in December
By Peter Weber, The Week US
-
Myanmar quake deaths rise as survivor search intensifies
speed read The magnitude-7.7 earthquake in central Myanmar has killed a documented 2,000 people so far, and left scores more trapped beneath rubble
By Peter Weber, The Week US
-
'Like a sound from hell': Serbia and sonic weapons
The Explainer Half a million people sign petition alleging Serbian police used an illegal 'sound cannon' to disrupt anti-government protests
By Abby Wilson