Snapchat apparently spent all of five seconds thinking about the appropriateness of releasing a "Bob Marley" filter for April 20 — the cannabis "holiday" known as 420 — and now the company is facing backlash with users calling the filter both racist and offensive.
The filter darkens users' faces, adds dreadlocks, and pops a Bob Marley cap onto pictures. Mashable reports that many have called the filter out for being the equivalent of "digital blackfacing," with users claiming the filter is reminiscent of the racist 19th century act of a white person theatrically darkening their face to appear black.
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