MSNBC no longer wants to be known as the liberal cable news network

MSNBC's new ad campaign makes it plain as day that MSNBC is done casting itself as America's left-leaning cable news network. The ad, which is set to run in conservative and mainstream media outlets, highlights some of the network's conservative and Republican contributors alongside the rather unexpected message: "People might start accusing of us of leaning too far to the right."

While MSNBC doesn't plan to totally ditch its "progressive bent defined by opinionated, unabashedly liberal hosts like Rachel Maddow," Politico reports that the network's new focus will be on in-depth storytelling, reporting, and giving a voice to all points of view.

The revamp follows a rough patch for MSNBC. In 2014, the network's ratings hit their lowest level in seven years and numerous shows were canceled. "MSNBC will turn 20 this year on July 15," MSNBC boss Phil Griffin said. "There have been so many evolutions, and look if you don't evolve, in any medium, you're going to lose."

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Read the full story on how MSNBC plans to evolve over at Politico.